France 24
- Billboard Campaign
France 24 is a French state-owned international news television network based in Paris with over 260 journalists. Its channels broadcast in French, English, Arabic, and Spanish and are televised in most of Europe, Africa, and the Middle East, as well as in the United States of America, Canada, Central and South America, and Australia.
They compete with the likes of BBC World, CNN, Deutsche Welle, Al Jazeera, and Sky News to mention a few.
Case Study
France 24 is a French state-owned international news television network based in Paris with over 260 journalists. Its channels broadcast in French, English, Arabic, and Spanish and are televised in most of Europe, Africa, and the Middle East, as well as in the United States of America, Canada, Central and South America, and Australia. They compete with the likes of BBC World, CNN, Deutsche Welle, Al Jazeera, and Sky News to mention a few.
The objective of the campaign was to remind viewers of their channel and local presence. France 24 chose Frankie Creations to assist in creating a brand awareness campaign that would remind viewers of their TV channel and strength in reporting local and international news. The following are estimated numbers as exact statistics are unavailable. Fun Fact, shortly after the successful campaign, Sky News requested the same road-mapping service and targeted locations.
France 24 Needed To
CREATE
Brand Awareness
INCREASE
Local Viewers
TARGET
Locatoins